Informal Brain

“They’ve jumped from Generation One to Generation Four or Five. It just looks better, and feels better.” BW also claims that the new model’s price (currently, $359) will hit $299, “or maybe $249,” and could be announced as early as September.

$249 Kindle 2.0 significantly thinner and Frog stylish? - Engadget.

Amazon has the right idea.  They are following the Apple playbook to the T.  Iteratively improving the Kindle reader and lowering the price.  I would say Amazon has a real winner on its hands.  Especially if it can deeply penetrate the educational crowd.  At $249 dollars it is a drop in the bucket compared to the cost of most text books.  If the price per text book were lowered comparatively to the print version it would be a slam dunk on campus.